So you have a hotel Business or you are the manager in a hotel and you want to get it online and you are looking for the best way to get it online and the cost the entire process will incur in the process.
Don’t be like Larry who has a hotel but is too scared of promoting it and he ended up getting little to no customers daily in his hotel. This is because he is scared and does not know if the money he will spend on the promotion of his hotel business will yield a good profit.
Or like James who decided to hire his barber to help him put his hotel business online because he thought that the agency was charging him too much and he ended up adding the business online but the business was not found in search.
I know you are eager to know the strategy that works. Let us handle them one at a time.
Best Methods to Get Your Hotel Business Online
You are ready and eager to get your business online, here are the most important places you want your business to be online so it can be seen
- Directory Listing
- Google my business
- Business Website
- Social Media
- Blogs
The Above listed are the major places/platforms where you can promote your hotel online.
- Directory Listings:
Directory Listings are websites that list businesses and categorize them appropriately to fit certain categories. For example, if you search for the top real estate agency in your city, you will notice that some websites with listings come up.
You have to ensure that your Hotel business is listed there so it is visible. Most agencies charge about NGN200,000 to add your hotel business to 5 listing websites.
2. Google My Business:
This is the most done of all businesses. As a business owner, people need to see you on top and Google has made that an easy one for you. When you search for a business, you will first see a series of businesses with reviews pertaining to that particular product or service.
Google pushes businesses listed on their Google My Business platform more than those on other directory listings and it is a must that you have your hotel business listed there.
Most agencies charge between NGN50,000 and NGN100,000 to add your business to Google My Business listings.
3. Business Website:
A Business Website is very important as without it, the above two listings will not yield good results. A website is where your customers will visit before booking your hotel business. They will love to see your room packages and book rooms.
Google My Business and some direct listings have fields for websites because they need a place to send your customers to. So as a business owner, you need to ensure you have one as it is very important.
Most agencies charge between NGN250,000 to NGN800,000 depending on the particular feature you want.
4. Social Media:
As a hotel business, you have to ensure that you are on every social media. Let users find you in all social media that exists.
It should not stop with you creating a profile on all platforms, you have to employ the services of a social media manager to keep the page lively.
Most freelancers charge NGN5,000 to open each social media for your business but you can easily do that yourself. The main part you should focus on is management, hiring a social media management agency to run the design, and regular updating of the pages.
Social media management costs between NGN30,000 to NGN100,000 and in between are packages that you can pick.
5. Blogs:
This is the hardest of all. Firstly, bloggers charge quite high to post or write about your business but this is also another effective strategy you can apply to boost your hotel business.
The advantage to this is that most of these blogs have thousands of readers and your hotel business will get to these readers who might be interested in your business.
This cost as low as NGN25,000 to NGN1,000,000 depending on the exact blogger you are working with.
SEE: How to Create a Successful Facebook Ad Campaign
10 Best Practices for Building a Landing Page in 2024
Conclusion on How to Get Your Hotel Business Online
The above-listed platforms are where you can list your hotel business on so as to get visibility. You can actually do each yourself if you have the technical idea about it and know how to but if you don’t, it is advisable you get an agency to do that for you.
V3design is actually a perfect agency for your hotel business. We can get your business distributed online on various platforms that can aid your visibility. Hire us!